- Title
- Revisiting the automaticity of phonetic symbolism effects
- Creator
- Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina
- Relation
- International Journal of Research in Marketing Vol. 31, Issue 4, p. 448-451
- Publisher Link
- http://dx.doi.org/10.1016/j.ijresmar.2014.08.002
- Publisher
- Elsevier BV
- Resource Type
- journal article
- Date
- 2014
- Description
- This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9. years). Older children (10 to 13. years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.
- Subject
- automaticity; phonetic symbolism; phonetic-based inferences
- Identifier
- http://hdl.handle.net/1959.13/1302367
- Identifier
- uon:20464
- Identifier
- ISSN:0167-8116
- Language
- eng
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